Let’s get the obvious out of the way. PRISM is scary. Really fucking scary. It is especially scary to realize the level of cooperation that government surveillance agencies received from all our favorite tech companies — Google, Apple, etc.
Still, I think Gabe Weatherhead’s knee-jerk response is misguided:
The danger of ad companies like Google and Facebook isn’t that they are selling aggregated personal data. The danger is that they are aggregating unprecedented amounts of information. I applaud Google for fighting against the Justice Department but the problem, as The Guardian has shown, is that Google will lose much more than they will win.
The problem is with the prominent mention of “ad companies”, which suggests that the scariness has to do with ads versus no ads. It doesn’t. Collection and analysis of user information is nothing new. Yes, Google and Facebook do it to serve targeted ads. But Amazon and Target do it too to sell more things. Indeed, one of the scariest part about PRISM concerns the data from phone carriers. Phone carriers are, of course, user-supported and not ad-supported.